To me, 2016 was the year when social media as we knew it died. About ten years after the rise of the Web 2.0, the emergence of mass-market social networking (which started in my definition with Facebook, not with MySpace) and Facebook’s introduction of the news feed, 2016 marked for me the end of an era. During the last quarter, I dramatically reduced the time spent with the leading feed-based (and story-based) social media services. I stopped tweeting and paying attention to my Twitter timeline, only using the app for direct messaging and as a push channel for this blog. I don’t post a lot individual stuff anymore on Facebook, and when accessing facebook.com, a browser extension hides the news feed. I also spend only a tiny amount of time with Snapchat (where I wasn’t really active anyway) and Instagram. And I feel great, experiencing no fear of missing out (FOMO) at all.
These steps are the result of a plain and simple personal cost-benefit-analysis. For about ten years, I perceived social media to deliver large amounts of value to my life and society with comparatively little costs. That changed in 2016. I started to see one-to-many social networking rather as a burden than as a source of pleasure and useful interaction. After a few months of introspection I decided that it was time to close the chapter; to stop permanently consuming and filling social feeds and to abandon constantly thinking aloud in 140 characters.
Let me explain what the costs are that led me onto this path. Continue Reading