Facebook might just face its biggest crisis since the founding more than 12 years ago.
A lot of people think that the social network’s newsfeed impacted the US presidential election by fostering filter bubbles and by encouraging (and benefiting from) the politically motivated creation and distribution of fake news. The allegations have been surfacing more frequently over the past months. Ater the surprising victory of Donald Trump, the pressure on the company to fix flaws is mounting. Facebook CEO Mark Zuckerberg just published his thoughts on the issue, emphasizing the “extreme” unlikelihood that hoaxes changed the outcome of the election in one direction or the other. However, he promises improvements and further research into the matter nonetheless.
We’ll see what the company comes up with. But while many eyes are focusing on the factual issue of the newsfeed algorithm’s impact, the crisis includes a second dimension of trouble for the social networking giant, and it’s a significant one: The allegations pose a huge threat to Facebook’s internal unity and employer brand. Continue Reading