The lost blog post about “World Leaders on Twitter”


Twitter just published a blog post justifying why the company isn’t banning Donald Trump for breaking the messaging service’s rules with his inflammatory tweets.

However, it seems as if the wrong draft made it through the internal approval process. I am sure that the actual post should have looked like this:

There’s been a lot of discussion about political figures and world leaders on Twitter, and we want to share our stance.

Twitter is here to serve and help advance the global, public conversation.
Twitter has significantly contributed to the current polarized state of the global, public conversation. We might even have been complicit in “creating” Donald Trump as U.S. President.

Elected world leaders play a critical role in that conversation because of their outsized impact on our society. Blocking a world leader from Twitter or removing their controversial Tweets would hide important information people should be able to see and debate. It would also not silence that leader, but it would certainly hamper necessary discussion around their words and actions.
Elected world leaders play a critical role in that conversation because of their outsized impact on our society. The trivial nature of Twitter, the character limit as well as our need to earn money with people’s attention at all costs means that the service is not suitable as a tool nor environment for world leaders to communicate with the public and to carry out their work responsibly.

We review Tweets by leaders within the political context that defines them, and enforce our rules accordingly. No one person’s account drives Twitter’s growth, or influences these decisions. We work hard to remain unbiased with the public interest in mind.
However, the truth is that we need Donald Trump. He is driving our current growth. Without Donald Trump’s tweets, we’d face severe business risks, as fewer and fewer people would pay attention to us. Also the media wouldn’t constantly mention us anymore.

We are working to make Twitter the best place to see and freely discuss everything that matters. We believe that’s the best way to help our society make progress.
We have no other choice than to pretend that Twitter is highly important for the the world and to achieve progress, even if we are well aware of that we are part of the problem, not the solution.

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