The majority of people in the U.S. who own a smart home speaker use the device for a limited number of trivial tasks. That is a result of a recent study conducted by the consulting firm Activate (original presentation, see chart #30). Listening to music, asking general questions or getting the weather, as well as using alarm and timer functionality are dominating use cases. More than three quarters of the respondents own a device belonging to the Amazon Echo product line. Eleven percent use a Google Home.
A few months ago, PwC published the results of a representative survey among owners of Amazon Echo in Germany. Even here, music consumption ranked as the most common use case, with 52 percent saying that they listen to music over the device. 30 percent expressed at least theoretical willingness to use a smart speaker to control other smart home devices. Continue Reading