Facebook bought tbh – but not the similar app with the same name that launched in 2013

Facebook has acquired a smartphone app named tbh (which stands for “To be honest“). It allows its currently 2.5 million users in the U.S., to give compliments to each other. According to TechCrunch, the app was launched in August by a Canadian startup called Midnight Labs, which according to its founder had built about 15 products since 2010. None of them really flourished. Until now.

The name “tbh” sounded familiar to me in an app context. I researched my old blog posts. Indeed, back in 2013, I had written an article (in German) mentioning an UK-based app called TBH. This service went nowhere. The app and website are not available anymore and any mentioning of it on the web dates back to 2013. The TBH website’s only available 2013 record on archive.org doesn’t produce a proper site anymore. But if you read the press release from TBH 2013, both apps’ philosophies sound very similar: Continue Reading