Tidal means that artists finally acknowledge streaming as the future of music consumption

Last week’s celebrity-soaked presentation of a new music streaming service called Tidal, whose main initiator is the rap star Jay-Z, created lots of headlines. Many of them were not very sympathetic (like here, here, here or here). If a couple of millionaires show up together on stage in an easily misunderstood attempt to convince streaming subscribers to pay more money, it is like asking to be criticised and mocked about.

But aside from the understandable public questioning of what Jay-Z and his fellow music superstars are trying to accomplish here, there is another, more significant angle to having a bunch of big name artists starting a service such as Tidal: The acknowledgement that streaming is the future of music consumption. Continue Reading