Spotify’s voice platform problems

In addition to the struggle of finding a path to profitability, Spotify, the pioneer of music streaming (and a company which I have been following since its closed beta launch in Sweden in 2007), has two new problems, one right now and the other in the mid to long term.

The near-term problem is Apple’s smart speaker HomePod which will go on sale in the US, UK and Australia this Friday, with additional markets to follow in the upcoming months.

HomePod will only play well with Apple’s own music streaming service, Apple Music. Other streaming apps can be used via AirPlay, but HomePod owners won’t be able to control playback through their voice.

In the US, Apple Music is already said to be gaining subscribers at a higher rate than Spotify. For every new owner of an HomePod, Spotify will be a worse choice than Apple Music. Existing Spotify subscribers in the US who decide to purchase an HomePod will have a big incentive to switch, and Apple makes it easy by offering a free trial for Apple Music. Continue Reading

The Apple Watch with LTE + AirPods is the future

Here is a German version of this article.

In June 2015 I dubbed the emergence of smart assistants for the home the “next iPhone moment” (and the first since the launch of the actual iPhone). After Apple’s recent product announcements, another breakthrough of a new digital product appears to be imminent – or to be more precise, in this case it is a combination of two products: The Apple Watch LTE together with Apple’s wireless headphones, AirPods. I find it at least 80 percent likely that these two gadgets will massively grow in sales and completely redefine the mobile ecosystem over the next couple of years. Continue Reading

The mainstream appeal of Amazon’s smart speaker Echo

Here is a German version of this article.

I have been following the transformation of Amazon’s smart speaker Echo from an unsuspected newcomer to the leading force within the field of voice-controlled (home) computing with quite some excitement. After a long hesitation, motivated by the hope to see the emergence of a “startupish” competitor or even an open source contender, I finally gave in and purchased the cylinder-shaped black loudspeaker. In order to be able to keep commenting on the evolution of voice technology, I felt that I have to personally use its main driver.

This is not a review. I haven’t played around with it enough, and there is no shortage of personal experience reports from long-term Echo users anyway. But I want to write about the moment of Echo’s first utilization – which I actually had together with my parents. Since Amazon doesn’t ship Echo to Sweden (or to any other country where the device hasn’t officially been introduced), I had to have the gadget be delivered to my parents’s address. And so I figured that I might as well show them the future. Initially I noticed some skepticism about the purpose of the device and the privacy implications – which is understandable. A microphone-equipped internet-connected device that sends every word it catches to the servers of one of the most powerful companies on this planet certainly matches the characteristic of an integrity-violating trojan horse. But I did not expect what happened after I started to talk to Alexa, the personal assistant software that runs on Echo. Continue Reading