The mainstream appeal of Amazon’s smart speaker Echo

Here is a German version of this article.

I have been following the transformation of Amazon’s smart speaker Echo from an unsuspected newcomer to the leading force within the field of voice-controlled (home) computing with quite some excitement. After a long hesitation, motivated by the hope to see the emergence of a “startupish” competitor or even an open source contender, I finally gave in and purchased the cylinder-shaped black loudspeaker. In order to be able to keep commenting on the evolution of voice technology, I felt that I have to personally use its main driver.

This is not a review. I haven’t played around with it enough, and there is no shortage of personal experience reports from long-term Echo users anyway. But I want to write about the moment of Echo’s first utilization – which I actually had together with my parents. Since Amazon doesn’t ship Echo to Sweden (or to any other country where the device hasn’t officially been introduced), I had to have the gadget be delivered to my parents’s address. And so I figured that I might as well show them the future. Initially I noticed some skepticism about the purpose of the device and the privacy implications – which is understandable. A microphone-equipped internet-connected device that sends every word it catches to the servers of one of the most powerful companies on this planet certainly matches the characteristic of an integrity-violating trojan horse. But I did not expect what happened after I started to talk to Alexa, the personal assistant software that runs on Echo. Continue Reading