A new rewards app from Sweden gets me excited

It does not happen often anymore that a new mobile app can get me excited. But now it did happen. The Swedish startup Wrapp has built what I think is the best offers/rewards shopping service I have seen so far.

Wrapp itself is not a totally new company. A couple of years ago the Stockholm-based startup released its first product, a social gifting app which subsequently was copied by the German company builder Rocket Internet. However, the concept never caught on with the masses. But instead of giving up, Wrapp took its remaining funds and built a new product. It recently has been released in closed beta, initially only for users in Sweden. I assume that more countries will follow, since the website is already available in English.

I signed up for the Beta a while ago and have now been testing the new Wrapp. And it is really cool. Continue Reading