In order to prevent the web’s demise, the emergence of a culture of responsible behavior is required. Examples from the “analogue” world prove that under certain circumstances, such a culture is possible.
Why do people participate in elections, even though they know that abstaining wouldn’t have any measurable impact on the result? Some other force drives them to invest time and energy into casting their vote: A learned and internalized sense of responsibility which derives from the realization that many small actions taken together lead to a big impact.
A similar principle comes into effect when people separate and recycle trash. This is a very popular “sport” in my country of origin, Germany. Again, the individual effect of not separating is negligible. And unlike with voting, there isn’t even immediate direct feedback about the positive effects of recycling (or the negative of not recycling) available. So technically, until very recently (before a law that went into effect in 2015 actually made recycling mandatory), there was very little incentive to put the effort into separating the trash. Yet, in 2006, an astonishing 92 percent of Germans reported separating their trash. Continue Reading