In Darwin’s evolutionary theory, the concept of survival of the fittest stands for the phenomenon that the traits of life forms that have the biggest reproductive success will, over time, become prevailing, while other traits disappear.
I would like to adopt this framework for the age of algorithms. On the leading tech platforms such as Facebook, YouTube, Twitter, Instagram, LinkedIn and TikTok (gotta be inclusive here), algorithms play a key role in selecting what information people get to see, and who gets to be seen. Since these services’ business models are centered around advertising, their algorithms are optimized for making people spend as much time as possible on them.
Thanks to the vast amounts of usage data generated by billions of daily users as well as the ever-improving capabilities of machine learning (or “Artificial Intelligence”), one has to expect this optimization process to eventually become highly effective, if not truly perfect. Continue Reading