Wait But Why: You do not need $100 million to create a successful online publishing brand

I wrote a German version of this article which can be found here.

Any discussion about the status quo and future of journalism these days will almost guaranteed feature Buzzfeed as a central element. In my opinion, there is another, fairly new online media brand which should not be absent in these debates: Wait But Why. This is a site that probably questions more of the established rules and practices of online publishing than any other outlet.

In March 2013 I read this Fast Company profile about Wait But Why, which was the first time that I actually became aware of what’s going on there. Until that point I had stumbled upon a couple of articles published on Wait But Why, but never realized what kind of exceptional media company Wait But Why actually is. Continue Reading