What makes iOS 12 very exciting

It doesn’t usually happen that I feel like writing about a new release of iOS, but with version 12 which was just made available by Apple, it does. This latest operating system for the iPhone and iPad could have a groundbreaking effect on user habits and the technology industry large.

These following 3 features of iOS 12 are significant in my eyes and justify a hot take:

  • iOS 12 makes older devices faster
    One of the key features for iOS 12 is performance – and this extends to older devices. I installed iOS 12 on an old iPhone 6s Plus as well as on an iPad Mini (first or second generation, not sure), and they certainly seem to run faster again. If this experience holds true for many others, this could slowly change the prevailing paradigm of having to own a device not older than about 2 years in order to get optimal performance. For some consumers this means that instead of upgrading their phone at least every 2 years, they can wait maybe a year longerĀ  – and instead get an Apple Watch in addition (at least this is what Apple would want them to do).
  • Time well spent features
    Google added features for users to analyze and control their usage and app habits with its latest version of Android, “Pie”, and now Apple follows suit with “Screen Time” (available in the settings section). I played around with it and instantly could see how this will make me waste less time with certain app categories. There appear to be many options for customization as well. Setting everything up properly takes a bit time, so the question is how many users will do it. But let’s say many will, then this can have a profound impact on the app industry: If millions of users for example decide to limit their daily social media budget, the impact might be a significant slump in minutes spent on Instagram, Facebook etc.
  • Shortcuts
    For me, this is the most interesting feature addition to iOS for many years. With shortcuts, owners of iPhones and iPads can connect various actions which previously required separate actions from the users, to workflows that can be triggered at once (for example through Siri). Apps can create their own shortcuts and promote them to their users. But it is also possible to download a dedicated “Shortcuts” app from the App Store and custom-build productivity-enhancing solutions. The latter method requires a rather complex procedure (for being iOS), and I wasn’t spontaneously able to come up with anything useful. In the end, this customization through a dedicated app might remain a feature that’s awesome in theory but attractive for few in practice – or it simply requires a bit of getting used to. I’m now monitoring consciously how I use my iOS devices, to become aware which frequent procedures I might be able to put into a workflow. In any case, I love being able to play around with something like this. It also got me to activate Siri on my iPhone. Having used an Amazon Echo for a while made me realize the potential of voice control, and shortcuts might be exactly what’s needed to turn me into a Siri loyalist, too.

There are some other additions to iOS 12 which I have no opinions about yet. But these three are fantastic, in my eyes. They make iPhones and iPads more fun and potentially more efficently to use, help to spot and kill destructive user habits (Dopamin craving is a curse), and enable more people to use Apple devices – even those who don’t have the means or willingness to constantly upgrade to the latest device or to buy anything else than a used device.

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