A “Super App” is an app that combines many functions in one single app; the equivalent of a Swiss army knife.
Around the world, tech companies are trying to become a Super App, and are also succeeding.
In China, it famously is WeChat, essentially the inventor of the category.
In Southeast Asia, both Grab and Go Jek are battling to become the region’s major Super App.
In Latin America, Colombia-based Rappi is turning into a Super App.
But who will evolve as Europe’s and North America’s Super App? Facebook Messenger? WhatsApp? A transportation or delivery service such as Uber or Delivery Hero? A FinTech? Will there be national players for particular countries? Or will there be no Super Apps at all, due to the inevitable anti-trust issues or maybe due to lack of demand?
It’s an interesting development to watch.