In the twelve month space, Chatgpt won 9 million unique visitors. It is official, the generative AI of Openai has become a popular tool in France, particularly among young people, but not only.
No more buzz, make way for mainstream uses. From its launch in November 2022, Chatgpt was a media phenomenon. Since then, everyone is talking about the tool, everywhere, every day, around the world. However, its audience has not taken off so quickly. The curious and early adopters have tested Chatgpt well, but its audience in France barely reached the 4 million unique visitors a year later, according to Médiamétrie.
His real takeoff from us really took place last September, the month of the start of the school year, which is no coincidence, we will come back later. Over the past twelve months, its audience has increased from 4.9 million to 13.7 million unique visitors last February. +9 million. One French out of 5. To the point of stalling between MyCanal and Shein, at the 58e Place of the most visited sites & apps. Far from the 50 million Google or Facebook, but already more than Disney or TF1.
This takeoff shows a growing use of the French, as is its 49 minutes of use on average over the month. Admittedly, we stay very far from social networks, like Snapchat, leader in the matter with more than 18 hours of use per person per month. Less, always (but not as much), as some merchant sites (Amazon, Leboncoin or Vinted), from Netflix, Spotify and a few webmail, but already more than the other French Top 50 sites.
Near a college student, high school student or in two students
Another point that demonstrates that Chatgpt has become general public is the variety of its users: everyone is found there. Parity is respected, users come from all over France, without distinction of income and all age groups are present (a little less retirees, let’s be honest). However, a category is largely over -represented: students. There are 4.4 million to have used Chatgpt in February, including more than a million under 15, a third of its visitors. We found the explanation of the September 2024 boom! If we consider that primary schoolchildren are not affected (although …), this means that nearly a college student, high school student and student gathered on two use Chatgpt. A small revolution to which we will have to adapt quickly. Next Step at the next school year, to get closer to the 20 million?
