From November 28 to 30, the Winter Edition 2025 by lesBigBoss, of which JDN is a partner, brought together players in the digital ecosystem at Club Med in Tignes.
The Winter Edition 2025 by lesBigBoss, of which JDN is a media partner, returned from November 28 to 30 at Club Med in Tignes. This unmissable event once again did not disappoint and brought together players from the French tech and business ecosystem, who came to network in an idyllic and non-virtual setting. Between the traditional qualified one-to-one business interviews between digital decision-makers and service providers who came to present their solutions, or even informal networking throughout the stay on the ski slopes, the participants multiplied the opportunities for meetings.
Faithful to its desire to offer ever more qualitative content, the BigBoss team was able to count on distinguished speakers, including the former Minister of Health, Olivier Véran, who came to give a conference on the impact of AI on health, or the content creator and author Caroline Mignaux who came to share her vision of a “Founder Led Growth” driven by the Social Web.
Some participants, like Alexia Marland, general director of Beauté Privée, were discovering BigBoss events for the first time, initially coming to find solutions linked to task automation, AI, or even customer experience. “I did not know the format which I found very interesting, to allow both to meet peers in the industry but also to discover new solutions and keep informed of the latest innovations” she confides to JDN.
On the service provider side, Mathieu Rampant, head of sales France and Southern Europe at Snapchat, made the trip to raise awareness of the social platform’s advertising ecosystem, in particular through a dedicated use case workshop. Among the objectives set, that of removing certain perceptual biases, particularly concerning the platform’s audience, often considered to consist exclusively of young users while the average age is 35 in France according to the company, but also to highlight Snapchat’s ability to meet full funnel performance objectives. “This edition allowed me to meet around fifteen decision-makers and to meet brands that we are looking to bring to Snapchat,” he explains.
Preparing for AI chatbots
If social platforms seek to capture the attention of brands, a new battle is opening around conversational purchasing, as shown by a Kantar study presented exclusively during the event, devoted to the use of AI in France and the place of LLMs in the purchasing journey. Among the key figures, the results reveal that nearly one in three French people use AI on a weekly basis, mainly for personal reasons. Among the most used AI tools, ChatGPT still dominates in France, far ahead of Gemini.
While, at the end of September, ChatGPT launched its Instant Checkout functionality allowing you to make a purchase in a conversation without leaving its platform, Cécile Lejeune, president of Kantar France, revealed that 37% of French people said they were ready to buy directly through ChatGPT. Before warning the participants: “In the future, users will probably no longer go to your website but will increasingly use ChatGPT and Gemini to make their purchases.” For Alexia Marland, CEO of Beauté Privée, this study is more than welcome because it allows us to put concrete figures on certain beliefs. “In the future, we will have to give other reasons to users to come to our sites, which will no longer have to be solely transactional,” she specifies. The manager cites in particular content, personalized advice and the creation of spaces for community exchanges as levers to strengthen the attractiveness of websites in the era of AI agents.
AI and automation, a winning combo
If the dangers linked to dependence on certain players like ChatGPT and the shaking up of the rules of the game were at the heart of the debates of this Winter Edition, the new opportunities offered by the combination of generative AI with automation tools were just as much so. Quentin Benchetrit, CEO of My Infinity, which manages an e-commerce group specializing in medical and paramedical equipment, has been integrating AI for many years to increase productivity. “I realized during this edition that we are far ahead in the adoption of AI compared to other companies, and particularly large groups,” he confides to JDN.
Among the internal initiatives, Quentin Benchetrit cites the creation of customer service managed largely by AI agents. Available 24 hours a day by telephone, they are able to handle nine cases out of ten, and answer questions regarding stock availability, order tracking, or product return requests. Although My Infinity has itself developed a significant number of tailor-made AI solutions, its founder remains always on the lookout for possible additional solutions. “During this edition, we were attracted by the solution developed by Upsellr, which allows us to generate, with precision, quality product pages,” he confides. He adds that he was also convinced by the Roger Voice solution, making it possible to make after-sales service accessible to hearing-impaired people, in particular thanks to the integration of sign language transcription.
Among the other decision-makers who have combined AI and automation, Sébastien Grosjean, CEO of Smily, a seasonal rental management platform which centralizes reservations and dynamic pricing. “A year ago, we had seven people in our marketing department, compared to two today, for a workload of a few hours per day.” Despite this reduced workforce, the founder of Smily ensures that he is able to produce more and better quality marketing content, thanks to the implementation of AI agents. These are similar efficiency gains that the start-up seeks to provide to its own clients with its solutions integrating AI and automation.
Beyond AI, business needs that remain varied
While AI dominated conversations in Tignes, it did not eclipse decision-makers’ other priorities. Sébastien Grosjean took advantage of the event to source acquisition and data solutions. Alexia Marland, CEO of Beauté Privée, leaves with several concrete ideas, notably with e Humanskills in consulting and recruitment, or even Eqancy in data. “I initially came with specific needs in mind but I left with lots of new ideas on various subjects, that’s what makes this event format so beautiful,” she confides to JDN. Among the other issues of the moment, speaker Caroline Mignaux particularly insisted on the importance of working on your personal brand on the social web, recalling that “personal content is the most ROI-stealing acquisition lever”.
There is no doubt that all these subjects will have the opportunity to be discussed again during the next BigBoss events, which promise even more feedback, practical cases and exclusive content. And the next meeting has already been set: see you on June 4, 2026 for the E-Commerce Leaders Summit!
